It is recognised that the waste and recycling industry is in a crisis and has been for at least 2 years now.
Approximately one third of our waste is collected through Council kerbside systems and at present there is little to no direct communications between Councils and residents and businesses about how to use the kerbside bin service. This Council waste is also the main culprit for the China bans.
Other levels of government have started to use their electronic databases extensively to communicate to the masses. I believe it is time for Councils to start doing the same.
In short;
1. establish and maintain email and mobile phone databases
2. send out frequent and simple broadcast emails and SMS messages to residents and businesses with bin use requirements.
This straightforward initiative would not only serve to change recycling behaviour of residents and businesses but it would also raise the general awareness of the public to environmental issues.
It is cheap, simple and locally focused.
In a world where most of the education and information we receive on recycling is from a state or national media service, given that local recycling requirements are often different from neighbouring Councils or regions, it is critical that Councils start sending more frequent and broad messages to educate and engage the community on recycling and diversion of waste from landfill.
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